After meeting a hairdresser looking for a harmless dye for
his customers' hair, Eugène Schueller embarked on a
colouring adventure and filed a patent for his L'Oréal
dye on 14 November 1907.
After experiencing discomfort
following prolonged exposure to
the sun, Eugène Schueller
developed the first filltrant sun
protection oil on the market:
Ambre Solaire. This innovation
accompanied the rise of paid
holidays in 1936 and outdoor
leisure activities.
1936
In 1910, illustrator Raoul Vion presented
the design to Eugène Schueller, to promote
harmless hair dye.